Lagunitas Brewing reached out and asked me to direct an animated vignette as part of their “Mumblephone” series based on drunken voicemails they’ve received from customers over the years.

The rambling caller made me think of the phenomenon of showerthoughts, those mini-epiphanies people have in the midst of the mundanity of their lives. Imagining that the caller has already had a few showerbeers, a thought came to mind that maybe he’s made a few calls to several wrong numbers before dialing the correct Lagunitas line.

This resulted in a silly narrative where the caller is lost in thought, questioning reality, yet dialing wrong numbers in an attempt to hear from the Greek history experts over at Lagunitas. XD

After boarding and designing the key moments of the sequence, I animated the story using a mixture of cel and After Effects.